All use cases

WhatsApp & Instagram

Your customers message you. CallCast answers.

Connect your WhatsApp Business number and Instagram account and an AI assistant answers every message in seconds: grounded in your knowledge base, fluent in text and voice notes, and honest enough to hand the hard ones to your team.

<10s

from customer message to a considered reply

the assistant answers while competitors queue

24/7

coverage on WhatsApp and Instagram DMs

nights, weekends, and public holidays included

1 inbox

for your whole team, calls and chats together

takeover, reply, and hand back at any time

The problem

WhatsApp and Instagram are where your customers already talk, and where response time is judged in minutes, not hours. Most businesses answer when someone happens to be free: messages sit unread overnight, order questions go stale, and the customer who was ready to buy quietly buys elsewhere.

How CallCast fixes it

CallCast connects your official WhatsApp Business number and Instagram account to the same AI assistant that answers your phone calls. It replies in seconds, in the customer's language, using only facts from your knowledge base. Your team watches everything in a shared inbox, takes over with one click, and hands back when they're done.

What you can do

Answer every WhatsApp message instantly

Customers message you where they already are. CallCast connects your WhatsApp Business number in minutes, answers questions from your own knowledge base, and never invents prices or policies it cannot verify.

Reply in voice notes, not just text

When a customer sends a voice note or asks to hear a reply, the assistant answers with a natural voice note in your agent’s voice. It understands reactions and quoted replies too, and reacts back when a thumbs-up says enough.

Hand over to a human at the right moment

When someone is upset, asks for a person, or needs something the assistant cannot do, the conversation is handed to your team with a summary, an email, and a dashboard alert. Reply from the shared inbox or from the WhatsApp app itself.

Instagram DMs in the same inbox

Connect your Instagram professional account and the same assistant answers your DMs. Story replies, reactions, and quoted messages all land in one place, next to your calls and WhatsApp threads.

Built as messaging infrastructure

CallCast operates the WhatsApp and Instagram integration as a Meta Tech Provider: businesses connect their own numbers and accounts through Meta's official signup flow, keep ownership of their WhatsApp Business Account, and run on Meta's Cloud API, no unofficial gateways, no shared numbers, no scraped sessions.

Bring your own platform

Building a product that needs WhatsApp or Instagram messaging? The same infrastructure that powers our inbox is available to platforms: onboard your customers through our signup flow and drive conversations from your own application. Talk to us about partner access.

Be the business that answers first.

Connect your WhatsApp number in minutes and let the assistant take the next message.